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Goyard: real vs fake

Every Goyard checkpoint on this site states a measurement, an accept range and how we arrived at it. No comparison photos we didn't shoot, no certificates.

Real vs fake guides
Goyard Real vs Fake: Chevron Print, Serial and Stitching 15 measured checks
Checkpoints covered
  • Serial number length 9 characters on the stamp: three letters, one space, then six digits
  • Serial month digits 12 highest month the first and last digit can spell; the middle four digits give the year
  • Saint Louis PM width 34 cm across the top opening, with a height of 27 to 28 cm and a depth of 15 cm
  • Saint Louis GM width 39 cm across the top opening, with a height of 32 to 33 cm and a depth of 18 to 20 cm
  • Saint Louis PM weight 325 g empty with the pouch, taken as the midpoint of two disagreeing published figures
  • Handle drop 18 cm of clearance under the Saint Louis PM handle; 19 to 20 cm on the GM
  • Chevron ink layers 3 layers of etching colour laid over one ground colour, giving dots you can feel
  • Stitches per inch 9 stitches per inch along the seams where calfskin trim meets Goyardine canvas
  • Heat stamp lines 3 lines of text on the stamp: GOYARD, then PARIS, then MADE IN FRANCE
  • Wallet stitch rows 5 parallel rows of stitching across the face of a Goyard small leather good
  • Retail price floor 1890 USD for a Saint Louis PM at a boutique in 2026; published figures run from 1690 to 2150
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